ABCYA

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In 2004, Alan and Lisa started new jobs as public school teachers in New Jersey. Like many teachers, they were excited to share the joys of education with their classrooms. Unfortunately, like many teachers, they quickly discovered that finding quality resources to help students succeed was a challenge, and that the school’s budget was stretched too thin to purchase new learning software to supplement their lesson plans.

The free online options weren’t a good choice, either. In Alan’s words, they were “a never-ending labyrinth of sites for kids loaded with violence, difficult navigation, and inappropriate ads!” However, Alan remained undaunted. His self-taught knowledge of programming and previous experience as a graphic designer prepared him to take matters into his own hands.

With a plan to gamify educational lessons, Alan developed several learning activities for his computer classes. He came up with a fun domain name—ABCya.com—to host his games, and began using them with his students. Before long, he noticed that other teachers were also using his website in their own classes, not realizing that its creator was one of their colleagues!

Alan continued to develop and perfect games for ABCya.com, eventually venturing into the creation of stand-alone apps. In 2011, his Math BINGO app soared to the top of the educational category in the iTunes store. It was also featured on Apple’s website and installed on demo iPads at hundreds of Apple retail stores across the U.S. Today, millions of users each month play ABCya’s desktop games and apps, logging over a billion games played just in 2017.

As VP of ABCya, Lisa relies on her experience as an educator, and as a parent, to keep ABCya dedicated to the company’s founding principles of creating educational games that keep learning fun.